Engage Leads Native to Their Platform
Automate follow-ups and build qualification bots directly inside Facebook Messenger and Instagram DMs. Meet your customers where they already spend their time.
The Shift to Social Commerce
The way consumers interact with businesses has fundamentally shifted. They are no longer willing to jump through hoops—clicking an ad, waiting for a landing page to load, and filling out a clunky web form. Instead, they want to interact with your brand natively on the platforms they already use every day: Facebook and Instagram.
When a prospect sees your ad or your organic content, their immediate instinct is often to send a Direct Message (DM) or leave a comment. If you force them out of that app to continue the conversation via email, you introduce massive friction, and a significant percentage of those leads will simply abandon the process.
Bring On The Leads (BOTL) allows you to integrate Facebook Messenger and Instagram DMs directly into your automated workflows. This means you can trigger automated responses, build entire qualification sequences, and nurture leads entirely within the social media ecosystem.
By meeting your customers where they are, you drastically reduce friction, increase engagement rates, and capture leads that would have otherwise been lost to a competitor who responded faster.
Advanced Social Automation
Turn casual social media interactions into structured, automated lead generation funnels.
Keyword Triggers
Tell your followers to "DM me the word 'GUIDE' to get my free PDF." When they send that exact keyword, BOTL automatically triggers a workflow.
The workflow instantly replies with the link to the guide and captures them as a lead in your CRM, all without any manual intervention from your team.
Comment to Message
When someone comments on your Facebook or Instagram post, you can trigger an automated DM to that user.
This is a highly effective strategy for driving engagement on your posts while simultaneously moving the conversation into a private, 1-on-1 channel where you can capture their contact information.
Qualification Bots
Build automated Q&A sequences directly in Messenger. Ask the prospect a series of questions (e.g., "What is your budget?", "When are you looking to buy?").
Based on their replies, the workflow can automatically update their contact record in the CRM and route qualified leads to your sales team, saving hours of manual qualification.
Instant Handoff
Automation is great, but human connection closes deals. Our workflows feature "Stop on Response" and instant human handoff.
If the bot can't answer a question, or if the prospect is highly qualified, the system alerts your team via the Unified Inbox so a human can jump in and take over the chat seamlessly.
Bridging Social and Traditional Channels
While engaging leads natively on social media is powerful, you ultimately want to own the data. You don't want your entire business relying solely on Mark Zuckerberg's platforms.
The ultimate goal of social automation is to capture the lead's email address and phone number so you can transition them into your traditional marketing channels. BOTL makes this incredibly easy.
A typical workflow looks like this: A user DMs you a keyword on Instagram. The bot replies automatically, asking for their email address to send the requested information. The user types their email into the DM. The workflow automatically extracts that email, updates their contact record in the CRM, and immediately triggers an email sequence.
You have successfully moved a casual social media follower into a structured, multi-channel automated funnel, giving you total control over the long-term nurturing process.
How Industries Leverage Social Automation
See how businesses use automated DMs to scale their social media marketing.
Real Estate
Agents post a carousel of a new listing on Instagram with the caption: "DM me 'PRICE' for the details." The automated workflow instantly replies with the listing price and a link to schedule a showing, capturing highly motivated buyers 24/7.
Fitness & Gyms
Gyms run Facebook ads offering a 7-day pass. When prospects comment on the ad, the bot automatically sends them a Messenger DM with a link to book their first class, drastically lowering the cost per acquisition compared to traditional landing pages.
Home Services
Contractors use automated auto-replies on their Facebook Business Page. If a homeowner messages them at 10 PM asking for a quote, the bot replies instantly: "Hi! We're currently closed, but what type of service do you need?" This keeps the lead warm until the office opens the next morning.
Marketing Agencies
Agencies build complex Messenger bots for their e-commerce and local business clients. They use these bots to run interactive contests, distribute coupon codes, and qualify leads before handing them off to the client's sales team.
Frequently Asked Questions
Everything you need to know about social media automation.
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