Lead Reactivation
Send a '9-Word Email' style text to revive dead leads from months ago.
SMS Template
Hi {{first_name}}, are you still looking to buy a home in [City]? - [Your Name], [Company]SMS Template
Hey {{first_name}}, we're putting together a new 6-week fitness challenge at [Gym Name]. Are you still interested in getting back into the gym?The Strategy Behind Lead Reactivation
The Idea Behind the Flow
Every business has a database full of "dead" leads—people who inquired months ago but never bought. The idea behind this flow is to mine your existing database for hidden revenue using a highly conversational, ultra-short text message. Based on the famous "9-Word Email" strategy pioneered by Dean Jackson, this text is designed to do one thing: elicit a response. It strips away all marketing jargon and simply asks a direct question about their original intent.
Why This Flow Works
This flow works because it feels incredibly personal. When a lead receives a text that says, "Are you still looking to buy a home in Austin?", it doesn't look like an automated broadcast; it looks like the agent personally remembered them and typed it out. Because it asks a direct yes/no question, the friction to reply is near zero. Even a "No, we bought last month" is valuable because it allows you to clean your list. The "Yes" replies instantly identify the hottest prospects in your database.
How to Think About This Flow
Think of this campaign as shaking the tree to see what fruit falls. You should run a reactivation campaign to your older leads every 90 to 180 days. Do not include links, images, or long pitches in this text. The entire goal is to start a conversation. Once they reply, your sales team (or your AI booking bot) takes over to qualify them and book an appointment. It's about opening the door, not closing the sale in one text.
What You Should Customize
Customize the core question to match the specific service they originally inquired about. If you are a roofer: "Are you still looking to get your roof repaired?" If you are a marketing agency: "Are you still looking for help with your Facebook ads?" Ensure you include your name and company at the end of the text so they know who is texting them, as they likely haven't saved your number. Be prepared to handle the influx of replies quickly—speed is critical once the conversation restarts.
Frequently Asked Questions
How long does it take to implement this template?
Most of our templates can be imported and customized within 15-30 minutes. The underlying logic is pre-built, so you only need to adjust the copy and branding to match your business.
Do I need coding skills to use this?
No coding is required. All templates are designed to work with our drag-and-drop visual builders, making it easy to change colors, text, and structure without touching a single line of code.
Can I A/B test this flow?
Absolutely. We highly recommend duplicating the template and running split tests on your headlines, calls-to-action, and imagery to see which version yields the highest conversion rate.