Webinar Reminder & Follow-Up
Increase show-up rates with pre-event reminders and drive sales with post-webinar replays and offers.
Subject: Tomorrow: [Webinar Title] 📅
Hi {{first_name}},
Just a quick reminder that our live training on [Webinar Topic] is happening tomorrow at [Time]!
Here is your private link to join the room:
👉 [Webinar Link]
Make sure to show up 5 minutes early, as our room capacity is limited.
See you tomorrow!
[Your Name]Subject: Starting in 1 hour! Get ready...
Hi {{first_name}},
We are going live in exactly 60 minutes!
Grab a coffee, close your other tabs, and get ready to learn [Core Benefit].
Join the waiting room here:
👉 [Webinar Link]
See you inside,
[Your Name]Subject: 🔴 WE ARE LIVE! Join now.
Hi {{first_name}},
We are live right now! Click the link below to jump straight into the room.
👉 [Webinar Link]
Don't miss the beginning—we're diving straight into the content.
See you there!
[Your Name]Subject: Replay + Your special offer inside 🎁
Hi {{first_name}},
Wow, what a great session yesterday! If you missed it or want to re-watch the best parts, the replay is now available for the next 48 hours.
👉 [Link to Replay Page]
Also, as promised on the training, we've opened up enrollment for [Product/Service] with a special discount just for attendees.
You can claim your discount here:
👉 [Link to Offer Page]
Let me know if you have any questions!
Best,
[Your Name]The Strategy Behind the Webinar Reminder Sequence
The Idea Behind the Flow
Getting someone to register for a webinar is only half the battle; getting them to actually show up is the real challenge. Average webinar attendance rates hover around 30-40%. The idea behind this flow is to maximize your show-up rate through strategic reminders and to drive conversions post-webinar for both attendees and no-shows. It builds anticipation before the event and creates urgency around the offer after the event.
Why This Flow Works
This sequence works because it manages the registrant's attention in a crowded digital landscape. The 24-hour and 1-hour reminders ensure the event doesn't slip their mind, while teasing the specific value they will get by attending live. Post-webinar, the sequence bifurcates: it acknowledges the attendees and immediately pitches the core offer, while providing a replay link for the no-shows. By wrapping the replay and the offer in a strict deadline (e.g., 48 hours), it forces a decision and prevents the lead from procrastinating indefinitely.
How to Think About This Flow
Think of the pre-webinar emails as a hype campaign. You need to resell them on the value of the webinar so they prioritize it over their daily tasks. Think of the post-webinar emails as your closing sequence. The education has been delivered; now it's time to ask for the sale. Be direct, address common objections, and make the next steps incredibly clear. Don't be afraid to email frequently during the final 24 hours of the cart close—this is when the majority of sales happen.
What You Should Customize
Customize the "teasers" in the reminder emails to highlight the specific secrets or frameworks you will reveal. Adjust the timing of the reminders based on when your webinar is held. For the post-webinar sequence, customize the core offer details, the deadline, and the specific objections you address. If your offer requires a sales call rather than a direct purchase, change the calls-to-action to "Book a Strategy Session." Always ensure the replay links and expiration timers are functioning perfectly before the sequence goes live.
Frequently Asked Questions
How long does it take to implement this template?
Most of our templates can be imported and customized within 15-30 minutes. The underlying logic is pre-built, so you only need to adjust the copy and branding to match your business.
Do I need coding skills to use this?
No coding is required. All templates are designed to work with our drag-and-drop visual builders, making it easy to change colors, text, and structure without touching a single line of code.
Can I A/B test this flow?
Absolutely. We highly recommend duplicating the template and running split tests on your headlines, calls-to-action, and imagery to see which version yields the highest conversion rate.