Customer Review Request
Automated sequence sent after a successful purchase or service to generate 5-star reviews.
Subject: How did we do, {{first_name}}? ⭐
Hi {{first_name}},
Thank you so much for choosing [Your Company]!
We hope you had a great experience. As a local business, we rely heavily on feedback from wonderful customers like you.
Would you mind taking 60 seconds to leave us a quick review on Google?
👉 [Link to Google Review Page]
It means the world to our team!
Best,
[Your Name]Subject: Just checking in!
Hi {{first_name}},
Just wanted to follow up and make sure everything is going well with [Product/Service]!
If you're loving it, we'd be incredibly grateful if you could share your experience with others by leaving a quick review:
👉 [Link to Google Review Page]
If anything wasn't up to your standards, please reply to this email so we can make it right.
Thank you again for your business!
Cheers,
[Your Name]The Strategy Behind the Customer Review Request
The Idea Behind the Flow
Online reputation is the lifeblood of local businesses, e-commerce brands, and service providers. The vast majority of happy customers are willing to leave a review, but they simply forget. The idea behind this flow is to strike while the positive emotion is highest—immediately following a successful purchase, delivery, or service completion—and make the process of leaving a 5-star review as frictionless as possible.
Why This Flow Works
This sequence works because it automates the "ask." Many business owners feel awkward asking for reviews manually. This automated sequence ensures every single customer is asked consistently. The first email is sent when the customer is most excited about the product or service. The second email acts as a gentle nudge for those who were too busy to click the first time. Crucially, the sequence provides an outlet for negative feedback ("reply to this email so we can make it right"), helping to intercept unhappy customers before they vent publicly on Google or Yelp.
How to Think About This Flow
Think of this flow as your automated reputation engine. Every 5-star review acts as a permanent marketing asset that lowers your customer acquisition cost over time. Keep the emails incredibly short. The customer is doing you a favor, so don't make them read a novel. The call-to-action should be the most prominent element in the email, and it should link directly to the review submission page, not just your homepage.
What You Should Customize
Customize the timing based on your delivery model. If you run a local service business (like plumbing or cleaning), send the first email 2 hours after the technician leaves. If you run an e-commerce brand, do not trigger the sequence until the tracking software confirms the package has been delivered. Customize the platform you link to based on your industry—Google Business Profile is king for local businesses, while Trustpilot, Yelp, or native Shopify reviews might be better for others. Finally, personalize the sender name to be the specific technician or salesperson who helped them, as customers are much more likely to leave a review for a person they met than for a faceless brand.
Frequently Asked Questions
How long does it take to implement this template?
Most of our templates can be imported and customized within 15-30 minutes. The underlying logic is pre-built, so you only need to adjust the copy and branding to match your business.
Do I need coding skills to use this?
No coding is required. All templates are designed to work with our drag-and-drop visual builders, making it easy to change colors, text, and structure without touching a single line of code.
Can I A/B test this flow?
Absolutely. We highly recommend duplicating the template and running split tests on your headlines, calls-to-action, and imagery to see which version yields the highest conversion rate.