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Close More Roofs. Track Every Lead.
Roofing sales cycles are long and complex. BOTL helps you track every estimate, automate follow-ups for storm-chasing campaigns, and manage your entire sales pipeline from inspection to installation.

The Roofing Growth Paradox
You knock doors, run ads, and generate leads, but your follow-up is manual. Homeowners get 3 different quotes, and the company that stays top-of-mind wins. If you're relying on sticky notes and spreadsheets, you're losing high-ticket jobs.
The Follow-Up Failure
After sending an estimate, your sales reps get busy with new inspections and forget to follow up. A $15,000 roof replacement is lost simply because you didn't check in 3 days later.
Pipeline Blind Spots
You don't know how many deals are sitting in "Estimate Sent" vs "Contract Signed." Without a visual pipeline, forecasting revenue is impossible and leads fall through the cracks.
Storm Campaign Chaos
When a hailstorm hits, you need to rapidly deploy landing pages, SMS campaigns, and ad follow-ups. Managing this across 5 different software tools slows you down.
Sales Pipeline
Never lose track of an estimate again.
Visualize your entire sales process. BOTL's drag-and-drop pipelines allow you to track exactly where every homeowner is in the buying journey, from the initial inspection to the final invoice.
- Drag-and-drop opportunity cards to update deal stages
- Trigger automated follow-up emails when a deal enters 'Estimate Sent'
- Forecast monthly revenue based on pipeline value
- Assign specific leads to specific sales reps automatically
Automated SMS - Day 3
Hi John, just checking in to see if you had any questions about the roofing estimate I sent over on Tuesday? - Mike
Automated Email - Day 7
Subject: 3 Things to look for in a roofing contractor...
Stay top-of-mind until they buy.
Homeowners often take weeks to decide on a $15k+ project. BOTL automates the follow-up process with multi-channel SMS and email drip campaigns, ensuring your company is the one they remember when they're ready to sign.
- Build multi-week drip campaigns combining SMS, email, and voicemails
- Automatically stop campaigns when a prospect replies to a message
- Send educational content to build trust during the decision phase
- Notify sales reps instantly when a prospect clicks a link in an email
Ready to close more roofs?
Join the top roofing and exterior companies who are streamlining their sales process and closing more high-ticket deals with BOTL.
Book a Demo